Alessandra Hopfinger is a designer and branding specialist who partners with new and established companies to build their corporate identities and refine their communications.
Before starting Aesthetic Branding & Creative Consulting, Alessandra spent four years as Creative Director for ONE Sotheby’s International Realty in South Florida, considered one of the top Sotheby’s International Realty affiliates worldwide for their marketing initiatives and creative work. There, she oversaw creative for new developments like One Thousand Museum by Zaha Hadid, The Residences at W South Beach, Louver House and Beach House 8 in Miami Beach, among others. She also created the company’s brand guidelines, developed new advertising campaigns used in local and global publications from Cultured Magazine to the Wall Street Journal, and designed extensive market reports, brand books and digital marketing materials. This experience led her to develop a comprehensive understanding of luxury products and services, as well as an instinct for what makes brands in the luxury segment resonate with their audiences.
Alessandra earned a Bachelor of Fine Arts in Graphic Design from Miami International University of Art & Design. During this time, she worked with luxury furniture brand FENDI Casa and global agency TBWA\Worldwide, where she assisted with creative work for the Energizer and Visa accounts. When it comes to design, she believes that true, subtle complexity lies within calculated simplicity and a refined eye for detail along with a strategic approach to design make the difference between good and great work. She currently resides in Miami Beach, Florida.
CREATIVE DIRECTOR, ONE SOTHEBY'S INTERNATIONAL REALTY
2013 – 2018
MARKETING COORDINATOR, ONE SOTHEBY'S INTERNATIONAL REALTY
2012 – 2013
GRAPHIC DESIGN INTERN, TBWA\WORLDWIDE
MIAMI INTERNATIONAL UNIVERSITY OF ART & DESIGN
Bachelor of Fine Arts, Graphic Design | GPA: 3.8
Proficient: Adobe InDesign, Illustrator, Photoshop, Experience Manager | Microsoft Office
Working knowledge: Adobe Dreamweaver | Adobe After Effects | HTML & CSS Coding | WordPress
Creative Direction | Identity Strategy | Brand Value Communication | Concept Development | Analytical Thinking | Email Marketing | Team Leadership | Collaborative Relationship Building | Publication & Presentation Design | Copywriting | Luxury Product Marketing
110 Washington Ave, 2302
Miami Beach, FL 33139
+1 786 537 0860