CapHouse is a Florida-based group of lending consultants dedicated to simplifying the real estate investment process through technology-driven solutions while offering comprehensive services precisely tailored to every client. The CapHouse brand was developed starting with the company name, followed by the CapHouse logo, introductory booklet, collateral material and landing page.
The ONE Sotheby's International Realty brand book is an impactful, 10x14in, 60-page book with custom magnet closure, printed with silver foil and a debossed-texture cover. It is the company's #1 statement piece, covering everything from the Sotheby's Auction House to ONE SIR's exclusive developments in South Florida.
The lifestyle a buyer is looking for is just as important as the home itself, which was our focus when creating property marketing materials. In addition to event planning and networking, homes represented by the ONE SIR brand benefited from print ads in magazines such as MIAMI Magazine and Brickell Magazine, email introductions and social media features.
ONE Sotheby’s International Realty’s TRENDS Real Estate Market Report provides a comprehensive analysis of real estate market activity in Dade and Broward, as well as in-depth community profiles for both counties. The annual report features five years of real estate data with a market analysis by one of the nation’s leading real estate consulting companies.
Dweller was created in an effort to establish a more personal connection between ONE SIR's digital audience and their real estate agents. Individual interviews were conducted with each agent to discover some of South Florida's most exclusive communities through an expert's perspective. The content gathered from the interviews was then combined with images from personal photo shoots to create a series of digital marketing materials aimed to provide the agent, the brand and the communities exposure through ONE SIR's social media channels, blog and email communications.
The campaign focuses on the experience that comes with searching for a home based on an extraordinary lifestyle. We developed a series of print ads and email pieces with these inimitable lifestyles in mind, leading to a lifestyle homepage with property search on the ONE SIR website. Possible search parameters include Yachting, Raising a Family, Golf, Tennis and many other extraordinary lifestyles to find your perfect fit.
Our marketing strategy involved developing global connections, increasing local engagement and generating impressions worldwide. Email marketing is a cost-effective, instant way to connect with the industry's top professionals and keep up with the latest news.
ONESothebysRealty.com makes it easy to search for a property by address, condo or neighborhood. It also houses several content-rich neighborhood guides and provides access to valuable information such as market statistics, transaction activity per building and real-time listing updates. The website was designed with the end user in mind, prioritizing an intuitive browsing experience and an abundance of readily available, accurate content.